GamesBeat

Angry Birds flies past 500 million downloads

angry-birds-game-logo
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

People just can’t seem to get enough Angry Birds (or they just really hate those egg-thieving pigs).

Game maker Rovio announced today that its flagship bird-flinging series has surpassed half a billion downloads across all of its platforms, which at this point includes pretty much every mobile platform, connected TVs, and more, making it one of the most downloaded games ever made.

The company says its players have spent over 200,000 years with the game, with 300 million minutes of playtime daily. (Now I’m wondering if there’s a link between the rise of Angry Birds and the global recession — who needs productivity?) The company says that over 400 billion birds have been launched (brave souls), 266 billion levels have been played, and over 44 billion stars have been collected.

As is often the case with hit game franchises, Angry Birds has also made a big splash with merchandise. Rovio says that over 10 million Angry Birds toys have been sold globally (and parents, they make perfect stocking stuffers, just prepare to be pelted).


VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.