Rockstar releases Grand Theft Auto V trailer

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

Just over a week after alerting fans that a new Grand Theft Auto game, GTA V, is on the way, game maker Rockstar has debuted a trailer for it.

GTA V will be set in Los Santos, the fictional city (based on Los Angeles) located in the state of San Andreas — also the location of GTA’s third installment. The trailer reveals the familiar “Vinewood” sign that’s intended to mimic the iconic Hollywood sign.

The previous installment of Grand Theft Auto was a huge success for Rockstar and its publisher, Take-Two Interactive, selling over 22 million copies since its 2008 release. Based on the trailer alone, I’d expect the same to happen for GTA V.

We’ve embedded the trailer below. Let us know what you think of it in the comments.

VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.