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Publishing giant Condé Nast
is making its entire lineup of magazines available on Barnes & Noble’s Nook Tablet and Nook Color, the company announced today.
The news follows Condé Nast’s success with digital sales on Apple’s new Newsstands platform. Previously, the company only sold GQ, Glamour, Vanity Fair and the New Yorker on the Nook’s Newsstand. By the end of November, however, Allure, Architectural Digest, Bon Appétit, Brides, Condé Nast Traveler, Details, Golf Digest, Golf World, Lucky, Self, Teen Vogue, W and Wired will also be available.
Customers will be able to purchase single issues and monthly subscriptions through the Nook’s Newsstand, while print subscribers will continue to have free access to the digital versions.
Digital sales of its publications seem to be a key element in the publisher’s strategy. In October, Condé Nast reported that its weekly digital subscription sales increased 268 percent since Apple launched its Newsstand feature on iOS 5. The company also has plans to release its lineup of magazines on Amazon’s new Kindle Fire Newsstand, which offers customers who sign up before March 1 a free three-month trial of all its publications. (That’s a better deal than the one it offers to Nook customers — a free 14-day trial of each magazine.)