If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Qualcomm is announcing today its Snapdragon GameCommand app for finding and playing mobile games on devices with Qualcomm’s Snapdragon processors.
Qualcomm is also expanding the number of games in its Snapdragon GamePack, which highlights games that run on its processors. The GameCommand app is aimed at bringing console-like games as well as casual titles to the Qualcomm platform. While the company’s main business is selling mobile chips, it sees the GamePack and GameCommand products as a way to make those chips more useful. It’s similar to how Intel invests in apps in order to make its chips more useful. It’s also similar to Nvidia’s Tegra Zone for showing off flash Nvidia-based Android games.
The company made the announcement at its analyst meeting in New York. The new games in the extended Snapdragon GamePack and the new GameCommand app are expected to hit the Android Market in early 2012. The GamePack has exclusive titles including The Ball (pictured at top) from Tripwire Interactive; Fight Game Heroes from Khaeon Gamestudio; and Galaga Special Edition from Namco Bandai Games.
The new GameCommand app provides mobile users with a way to quickly find and learn about the latest featured Snapdragon games. The app allows users to access their favorite games in one spot with one group icon, accessible via a finger swipe on a smartphone or tablet. Snapdragon GameCommand also provides gamers with a source for the latest game news.
“Qualcomm has received great user feedback since launching the Snapdragon GamePack, so we are expanding the quantity and quality of games while making them easier to locate through the launch of the Snapdragon GameCommand app,” says Raj Talluri, vice president of product management at Qualcomm.
More than 60 percent of smartphone users regularly play games on their mobile devices.
The GamePack, first included in June, includes games from Advanced Mobile Applications, Babaroga, Booyah Inc., Com2us USA, Digital Chocolate, Electronic Art, Eyelead Software, FISHLABS Entertainment, Glu Mobile, Guild Software, Gameloft, Khaeon Games, Namco Bandia Games America, NaturalMotion Games, Polarbit, PopCap Games, HandyGames, Southend Interactive, and Tripwire Interactive. Qualcomm worked with those companies to make sure their games took advantage of Qualcomm’s Adreno graphics components within the Snapdragon processors.
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results