Media

Glam Media launches new GlamSplash advertising platform

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Glam Media is launching a new video ad platform called GlamSplash that aims to mimic the effectiveness of 30-second TV spot advertisements, the company announced today.

We’ve got a video that we recently shot in VentureBeat’s headquarters with Glam co-founder and chief executive Samir Arora, above.The company’s advertisements have a reach of about 200 million unique visitors per month for its collection of over 2,500 publishers. Those publishers, which are primarily focused on appealing to a female demographic, include Glam.com, Brash.com, Bliss.com and others.

The new GlamSplash platform will enable advertisers to both create and distribute rich media ads — such as videos, animated images and sound clips — through Glam web publications as well as its newly acquired Ning social network property. The ad campaigns can reach a number of different mediums on the web and mobile devices and are HTML5 friendly.

The point of GlamSplash is to optimize your advertising campaign for every possibly scenario that consumers may use. The end result should yield campaigns with greater impact and less headache to the advertiser.

Glam, which is gearing up for an IPO soon, has 450-500 employees worldwide. It is based in Brisbane, Calif. Investors include Information Capital, Accel, Draper Fisher Jurvetson, Walden Ventures, Hubert Burda Media, GLG and Aeris. The company raised $50 million at a reported $750 million valuation in its most recent round, in February, 2010.

Reblog this post [with Zemanta]
More about the companies and people from this article:

Glam Media is the pioneer of vertical media that connects the world’s top brand advertisers with targeted vertical audiences online. Glam launched the first commercial blog network in 2005 to harness the power of Social Media for bra... read more »

Powered by VBProfiles


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.