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Glam Media is launching a new video ad platform called GlamSplash that aims to mimic the effectiveness of 30-second TV spot advertisements, the company announced today.
We’ve got a video that we recently shot in VentureBeat’s headquarters with Glam co-founder and chief executive Samir Arora, above.
The company’s advertisements have a reach of about 200 million unique visitors per month for its collection of over 2,500 publishers. Those publishers, which are primarily focused on appealing to a female demographic, include Glam.com, Brash.com, Bliss.com and others.
The new GlamSplash platform will enable advertisers to both create and distribute rich media ads — such as videos, animated images and sound clips — through Glam web publications as well as its newly acquired Ning social network property. The ad campaigns can reach a number of different mediums on the web and mobile devices and are HTML5 friendly.
The point of GlamSplash is to optimize your advertising campaign for every possibly scenario that consumers may use. The end result should yield campaigns with greater impact and less headache to the advertiser.
Glam, which is gearing up for an IPO soon, has 450-500 employees worldwide. It is based in Brisbane, Calif. Investors include Information Capital, Accel, Draper Fisher Jurvetson, Walden Ventures, Hubert Burda Media, GLG and Aeris. The company raised $50 million at a reported $750 million valuation in its most recent round, in February, 2010.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.