Got email marketing? We've got best practices from LivingSocial and estate sale guru Everything But The House in our next Insight webinar
Music startup Audiosocket launched its Music as a Service (MaaS) storefront today, which allows the company’s clients to create their own branded storefront where people can license music for digital media projects.
Previously, Audiosocket partnered with social video site Vimeo on a MaaS storefront, which makes it simple for people to find and license music for online videos. Now, Audiosocket is offering other partners the chance to set up their own storefront. The company already has partnerships with IndieFlix, LearnCreate and the National Film Festival for Talented Youth (NFFTY).
Each Audiosocket MaaS storefront contains the company’s catalog of over 35,000 songs from emerging artists. All the songs were personally selected by the Audiosocket team, so you don’t necessarily have to sort through lots of crap. Thus, it can save you time when attempting to find the one song that makes your independently produced teenaged melodrama worthy of airing on a major TV network geared toward hipsters with specific musical tastes (e.g. the CW).
Songs are priced reasonably depending on the intended usage. Non-commercial use (such as home videos) is $1.99 per track. There’s also $100 film festival fee, which allows the buyer to use the song when entering any of the big film festivals across the country. Prices get steeper when it comes to theatrical releases, DVD and Video on Demand — topping out at about $2,500.
Audiosocket’s MaaS is especially useful for organizations like IndieFlix, which has a high volume of users (a.k.a. independent film directors) seeking music to put into their films. But perhaps the biggest selling point for purchasing music through an Audiosocket MasS storefront is its ability to ensure you have the proper licensing. Audiosocket President and founder Jenn Miller told VentureBeat that licensing can cause lots of headaches for digital media companies, who don’t always gain the correct licenses for the music they want to use in projects.
“It’s very difficult to actually get the proper rights to license music for anything from personal content creation to professional films and videos…streaming, (etc.)”, Miller said. “We get access to 100 percent of the rights (to songs) by getting the musician to sign an agreement beforehand.”
Founded in 2008, the Seattle-based startup has raised a total of $750,000 in seed funding to date. The company plans to close a second $2 million round over the next few months.