GamesBeat

Sony PlayStation Vita sells over 321,000 units since Japan debut

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

The Sony PlayStation Vita has sold 321,407 units in the first two days of sales in Japan, according to market researcher Famitsu.

Sony has pinned a lot of hopes on the Vita, which is the company’s answer not only to the Nintendo 3DS gaming handheld but popular gaming apps on smartphones and tablets as well. Enterbrain, which is the parent of Famitsu, estimates Sony Vita sales will reach 1.4 million in its first week on the market. That’s a respectable number.

But the Vita sales have apparently fallen short of the Nintendo 3DS, which sold 371,326 units in its first two days. Also, looking to the past, the previous-generation NIntendo handheld, the Nintendo DSi, sold 170,779 units in its first two days, while the PlayStation Portable sold 166,074 units on its first day and sold out the original shipment of 200,000 by its second day.

Considering early reports of problems Vita buyers have experienced, the Sony Vita may experience a fluctuation in sales during its first week.


VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.