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Mindbloom app reveals how men and women want to improve in 2012 (exclusive)

Mindbloom launched its Life Game mobile and web app in September as a novelty that makes you feel good about playing a game. It helps you improve your quality of life by rewarding you for doing the things that are really important.

Some 36,000 people have played the game and it helped them follow through on 1.2 million commitments that they have made to improve their lives. The results of the game play have yielded some interesting data about how men and women want to improve.

Seattle-based Mindbloom found that younger folks are four times more likely to embrace healthcare gamification — a game that encourages better health — over baby boomers. Nearly 65 percent of its users are young adults ages 18 to 35.

“These young adults are the first digital generation, and they have a growing appetite to apply interactive entertainment for everything from health and fitness to spirituality,” said Mindbloom founder Chris Hewett, a former game developer.

Mindbloom seeks to integrate gaming technology, art, and human psychology to make personal growth more effective. The company’s Bloom app launched on the iTunes App Store has been downloaded more than 175,000 times.

About 52 percent of Mindbloom’s players are men, with 85 percent of all users under the age of 44. About 80 percent of the users have focused on their health as their No. 1 life priority by doing simple things like drinking more water, getting more sleep, and walking more.

Relationship-focused commitments, including calling parents, spending time with close friends, or saying “I love you,” followed health-related activities with about 70 percent interest from both sexes.

Women, however, focused more on lifestyle, creativity, career and finances — in order of importance. Men focused first on career, lifestyle, finances, and creativity. About 70 percent of men used Mindbloom to support career goals, while 58 percent of women did. Both wanted to limit complaining and negativity at work, but men were more interested in expanding a professional network. Both sexes listed spirituality as their area of least interest, but women were more likely to use Mindbloom to encourage prayer or journaliing in their lives.

For 2012, New Year’s resolutions are focusing on health, particularly among women.


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