Media

AOL media talent loss continues: Joystiq editor departing for Vox

chris-grant-thumb
Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

Chris GrantAOL is losing another top employee from its media division — this time it’s video-game blog Joystiq’s Editor, Chris Grant, who made the announcement in a post today.

The exodus, which was first announced in a personal blog post by Engadget Managing Editor Darren Murph, also includes two other Joystiq staffers. Together, the former employees plan to launch a video game vertical for Vox Media, which is known for producing Sports-minded SB Nation and technology-focused news site The Verge.

Over the past few years, AOL has attempted to shift away from its roots as a dial-up Internet service provider in favor of growing its media and advertising business. However, some of the company’s investors are worried that its media business is in trouble, due to poor profit returns on acquisitions and fleeing employees at the top.

The first crop of talent departures came in March, when Engadget Editor-In-Chief Josh Topolsky and Managing Editor Nilay Patel left the company, later launching This Is My Next (which is now The Verge). Another of AOL’s big media properties, TechCrunch, has also experienced several employee departures, including TechCrunch founder Michael Arrington, Senior Editor Sarah Lacy, columnist Paul Carr, publisher Heather Harde and advertising director Vaughn Brown. Also worth noting is the departure of AOL’s President of Applications and Commerce Group Brad Garlinghouse in November.

Photo via Joystiq


VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.