If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Think you’re an email ninja? Check yourself before you wreck your (online) self with Tout’s special year-end product, Year in Review, built to help show email users their habits and trends in 2011.
After allowing Tout access to your email, it scans your account (for up to 72 hours, depending on traffic at the time) and subsequently sends a private report to you, complete with charts and infographics. The report features useful statistics like the number of emails you “dealt” with over the past year, the percentage of emails sent as compared to received, and the response rate (both from you to your emails received and from your friends to the emails you sent them).
Why scan your emails? Knowing how often or not people respond to your messages may help improve your efficiency, professionally or personally. Knowing who is spamming you too often may strain a friendship, or help enable improved communication. The list goes on, but using Tout’s Year in Review almost seems like getting a physical for your online communication habits–maybe a bit annoying or overwhelming, but extremely helpful.
The report dives deep into your mail, telling you your busiest email month (mine was December), your busiest day, your busiest hour, your top 10 contacts (this was fun), popular words in your subject lines, emails by day, week, and of course, the highest numbers of emails sent by specific senders (of course, mostly newsletters). Needless to say, the whole experience was fairly terrifying, but kind of addicting at the same time.
Seeing that I had dealt with over 15,000 emails in 2011 really sparked some personal questions regarding time management (let alone quality of life).
The Tout App service launched a few months ago. The app is meant to be an extension to your email and your customer relationship management (CRM) systems (i.e. Salesforce, Highrise) which helps to “coordinate and streamline your emails through templates, tracking, and scheduling.”
By using it, you can better measure analytics on who views and clicks your emails, send out more group emails at a speedier pace, share email templates with your team, and schedule your emails in advance. On top of this, you can connect it to your LinkedIn and Twitter accounts to improve the way you interact with your connections and followers. San Francisco-based Tout refers to their product as EMM (E-mail management) software.
Tout is a free plugin with a freemium model (for teams and high volume users), and they also have an iPhone app available for 99 cents.
Try the Year in Review product to get a better sense of just how productive (or unproductive) you are with your emails (and to see who is bothering you most), and then run screaming to sign up for the beta of unroll.me, which after connecting to your email, helps you unsubscribe from your email newsletters, all at once!