We have cloud computing, cloud file sharing, cloud security and now cloud fitness. Yes, you read that right — fitness has joined in on the cloud trend with Yufit, a website offering online fitness classes hosted on Amazon Web Services.
Instead of picking up a fitness DVD and watching the same video over and over, you get new fitness videos every week with Yufit for $10 a month. Each of the 10 classes releases two new sessions each week on Monday and Thursday nights, which can be viewed on-demand. The classes, which range from dance and yoga to kickboxing and cardio, are taught by popular San Francisco-based personal trainers.
Co-founder Yu Kannah Kim, a personal trainer at a high-end gym, wanted her skills to reach more than just the overweight and privileged. “Only 25 pecent of Americans have a gym membership and of those only half actually go to the gym regularly,” Kim told VentureBeat “[My inspiration] was to help everyone get fit, not just those who can afford to belong to a gym.”
In addition to its online classes, Yufit provides a social networking space that connects members with each trainer. Members can make suggestions for the classes and connect with other people who are taking the sames classes.
Yufit discovered that its competitors deliver either dated online videos or live streamed content that can only be viewed at a specific time. Even Netflix, which offers fitness video on-demand, only has a limited selection of workout titles. Yufit hopes to fill a void in the fitness world by offering fresh workout videos to those who can’t make it to the gym.
Yufit launched Tuesday, after about six months of development and beta testing. The company is self funded by co-founders Yu Hannah Kim and Dror Matalon and is based in San Francisco.