GamesBeat

Zynga accounted for $445M, or 12 percent of Facebook’s revenue, in 2011

Zynga, the largest app publisher on Facebook, accounted for 12 percent of the social network’s total revenue in 2011, according to Facebook’s inital public offering filing with the Securities and Exchange Commission. That means that Zynga accounted for $445 million of Facebook’s revenue in 2011.

The numbers show that Facebook and Zynga have intertwined fates, with both depending on the other for revenues. Zynga, however, is more dependent, as about 90-percent-plus of its revenues are generated on the Facebook platform.

Zynga has more than 235 million monthly active users on Facebook. Those players play social games such as FarmVille and CityVille for free, but they can purchase virtual goods with real money. About 30 percent of those revenues goes to Facebook, which charges a transaction fee for the use of its Facebook Credits virtual currency.

Zynga also generates revenue for Facebook by purchasing ads on the network to promote its social games. Zynga, along with Electronic Arts and Disney, purchase “performance-based ads” on Facebook to capture new players.

Facebook has said in the past that if the use of Zynga games on its platform declines, if Zynga launches games on other platforms, or if Facebook fails to maintain good relations with Zynga, then Facebook’s revenues may get hurt.

The companies have had their differences in the past. In May of last year, Facebook began requiring Zynga to pay the 30-percent transaction fee for Facebook Credits. That hurt Zynga’s profits, and it started diversifying beyond Facebook after that. But the two companies have since patched things up, and Zynga is still heavily focused on Facebook, which has 800 million users.

While Facebook gets revenue from a variety of sources, it has said, “Games from Zynga have generated the majority of our payments and other fees revenue.” Social games account for just about all of the payments revenue. Zynga declined comment.


Screen Shot 2014-03-25 at 2.00.11 PMGamesBeat 2014 — VentureBeat’s sixth annual event on disruption in the video game market — is coming up on Sept 15-16 in San Francisco. Purchase one of the first 50 tickets and save $400!

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat