Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Zynga announced its first-ever quarterly reported as a public company today. Here are the relevant numbers:
Q4 GAAP net loss: $435.0 million loss vs. $42.9 million profit a year ago.
Q4 GAAP revenue $311.2M vs. $195.8M a year ago.
Q4 non-GAAP net income: $37.1M vs. $63.1M a year ago. (Big difference due to $510M Q4 expense related to stock compensation for employees due to IPO).
Q4 non-GAAP earnings per share: 5 cents vs. year-ago 9 cents (3 cents expected)
Q4 bookings: $306.5M vs. $243.5M a year ago.
Daily active users: 54M up 13 percent from 48M a year ago.
Monthly active users: 240M, up 23 percent from 195M a year ago.
Monthly unique users: 153M, up 38 percent from 111M a year ago.
Average daily books per average DAU: 0.061, up 11 percent from 0.055 a year ago.
Monthly unique payers: 2.9M, up 13 percent from 2.6M a year ago.
Games released in 2011: 12, including 4 on web and 8 on mobile.
Full year outlook for 2012 bookings: $1.35B to $1.45B
Full year expected adjusted EBITDA (earnings before income tax, depreciation, and amortization): $390M to $440M
EPS projections for full year: 24 cents to 28 cents a share.
Mobile DAU: 15M
Ad revenue: tripled in 2011.
Payer base in 2011: 12.2M
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results