HBO has added support for its HBO Go streaming service to Xbox 360, giving gamers yet another reason not to turn off their console to watch television shows.
The news was announced last night at an Xbox 360 event by HBO Co-President Eric Kessler, reports Engadget. HBO Go service offers a variety of premium content, including popular movies as well as hit original TV series like True Blood and Boardwalk Empire. However, the only way to get the service is to subscribe to HBO through a traditional cable/satellite service provider.
The service will become available April 1, which coincides with the premiere of the second season of HBO’s Game of Thrones TV show, which is based off of George R.R. Martin’s series of novels. Previously, HBO has tried to give cable and satellite TV subscribers an incentive to use the HBO Go service by allowing them to watch next week’s episode after they finish the premiere — but, so far there’s no word on whether the same will happen with Game of Thrones).
Our upcoming GrowthBeat event — August 5-6 in San Francisco — is exploring the data, apps, and science of successful marketing. Get the scoop here, and grab your tickets before they're gone!