If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Apple has announced at its new iPad event that the extremely popular 16GB iPad 2 tablet will now retail for $399 for the Wi-Fi version and $529 for the 3G-enabled version.
The new third-generation iPad that was just introduced will include a lot of things the iPad 2 does not have, including a higher-resolution Retina Display, 4G LTE wireless networking, and a quad-core graphics chip.
But the cheapest model of the new iPad will run $499, a far cry from $199 Android tablets like the Amazon Kindle Fire and Barnes & Noble Nook Tablet. So the new $399 iPad 2 will help get consumers a little closer to that ultra-low price point.
The move mimics Apple’s prior decisions to sell older models of the iPhone at a lower price. AT&T, for example, still sells the iPhone 3GS and iPhone 4 on contract but for a lower introductory price.
iPad 2 pricing photo: Heather Kelly/VentureBeat