Mobile

Grindr creator on his new app, lesbian gaydar, & more at SXSW [video]

grindr sxsw
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Grindr is a huge success, as apps go. The location-based dating app for men-loving men has won several awards and counts millons of gay, bisexual, and bi-curious men among its users.

Grindr creator Joel Simkhai, who spoke with VentureBeat at South By Southwest Interactive in Austin this week, also recently launched a new, similarly location-based app called Blendr. The app is intended to allow like-minded folks to find new friends in proximity, and Simkhai says it’s been tweaked with straight people and lesbians in mind, as well.

Stay tuned for more video interviews coming from SXSW.


VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.