The TODAY Show is something of an American institution, but TODAY digital director Jen Brown told VentureBeat at SXSW that the team behind the show is just¬† getting started. It is just beginning its makeover as a 24/7 content brand, which started with last year’s launch of TODAY.com.

With a large Twitter following and a presence on new apps such as Pinterest, TODAY also participated at South By Southwest Interactive in Austin this week, bringing with it a big emphasis on food.

Stay tuned for more SXSW interviews through the rest of this week.


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