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The TODAY Show is something of an American institution, but TODAY digital director Jen Brown told VentureBeat at SXSW that the team behind the show is just getting started. It is just beginning its makeover as a 24/7 content brand, which started with last year’s launch of TODAY.com.
With a large Twitter following and a presence on new apps such as Pinterest, TODAY also participated at South By Southwest Interactive in Austin this week, bringing with it a big emphasis on food.
Stay tuned for more SXSW interviews through the rest of this week.