Media

How Rihanna’s tech team wrangled Facebook’s new listening features

rihanna
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Rihanna’s “We Found Love” was the most-listened to song on Facebook for 2011.

Granted, the whole listening-to-songs-on-Facebook thing is still a nascent feature at the beginning of 2012. But Rihanna’s digital team tapped AgencyNet to do some online promotion for her new album, and the Facebook title ended up being the pièce de résistance.

In this clip, AgencyNet executive vice president Alex Morrison joins VentureBeat for a casual chat about how musicians and techies are meeting in the middle over Facebook’s new music-sharing, listen-along features.