We caught up with Ford at South By Southwest last week to chat about the connected car phenomenon.

After all, at CES earlier this year, high-tech car tech was the talk of the show. Currently, Ford’s in-car computer system, called Sync, has shipped out in more than 4 million vehicles.

Sync-focused Ford engineer Ryan Dauzet talks with VentureBeat in this clip; stay tuned for more interviews from SXSW.

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