If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Houston, we don’t have a problem. Rovio’s latest Angry Birds game for iOS and Android, this one set in outer space, has received 10 million downloads in just three days, the company announced via its Twitter account Monday morning.
Angry Birds Space was launched this past Thursday amid a planet-wide marketing blitz and acts a sequel to Angry Birds, Angry Birds Seasons, and Angry Birds Rio. The space-y successor features the Angry Birds gameplay users are used to, except this time you have to deal with different gravitational fields. NASA even helped to promote the game before launch with a real-life Angry Birds physics demo from the International Space Station.
In his Angry Birds Space review, lead GamesBeat writer Dean Takahashi notes that the “gameplay is at once familiar and also more fun, because the space setting allows for some interesting new zero-gravity physics effects. … In the game, there are lots of small planets and asteroids, each of which has a atmosphere-like circle around it that exerts a gravitational pull on the bird’s flight. If you aim a bird correctly, you can use the gravity to create a secondary slingshot effect that swings the bird, increasing its speed.”
The game made headlines on Friday when Rovio’s execs sent mixed messages about whether Angry Birds Space would land on Windows Phone. After the company’s CMO said the company had “no plans” to port the game to Windows Phone, Rovio CEO Mikael Hed corrected the record and said it actually would come to the platform eventually (there’s no launch date in mind yet).
Angry Birds Space costs 99 cents on iPhone, free (with ads) for Android phones, and $2.99 for HD version on iPad and Android.
Check out the Angry Birds Space promo video by Rovio below:
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results