Entrepreneur

Google is a pay to play world, even with the best organic SEO

New research out today from Google finds that even when a brand is ranked number one for search on an organic basis, they can get 50% more clicks on average by paying up for an accompanying ad.

The report is a follow-up to research from the same team that came out last July showing that paid search advertising didn’t cannibalize the benefits a company got through great SEO, and in fact drove an 89% increase in incremental traffic.

Research from Google showing it helps to buy more ads doesn’t seem like the most objective data in the world, but it seems to have struck a nerve with a marketing industry that has long preached the gospel of search engine optimization.

A helpful breakdown from Google below. Hat tip to Phin Barnes for the headline.


VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions, and we'll help you out with the data.
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