Get your discount ticket for Vator Spark

Vator Spark
Got email marketing? We've got best practices from LivingSocial and estate sale guru Everything But The House in our next Insight webinar.

This sponsored post was produced by vator.tv.

Vator is introducing Vator Spark, a series of master classes on innovative and disruptive topics relevant to succeeding as a technology entrepreneur. Vator Spark is a full-day, high-energy and accelerated class designed to give entrepreneurs the right knowledge platform, best practices and tools to succeed. Vator is thrilled to introduce the first topic in the series: Get Game: How to gamify your start-up.

Get your 15% discount on tickets by using the promo code “VB15” here.

Technology start-ups are tapping into the science of behavior to understand how they can leverage human motivation to engage customers to perform desired actions. The location-based service Foursquare introduced badges, mayorships and leaderboards into the public conscience to reward proactive location check-ins. They turned the otherwise time-consuming task of creating geo-content into a game-like user experience.

The science behind applying these kinds of engagement techniques is called Gamification, which has ushered in a new type of start-up – applying gaming mechanics to drive playful behavior that leads to predictable desired outcomes.

Vator Spark has for the first time gathered the thought-leaders and investors behind these start-ups for a full-day learning event to explore how to incorporate the best practices around product design, marketing, fundraising and more.

The first full-day Vator Spark event is scheduled for May 1, 2012 in Berkeley. Get your 15% discount on tickets by using the promo code “VB15” here.

VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.