Rovio is betting that it will be a long time before Angry Birds runs out of steam. This fall, the Finnish company will launch a cartoon series for fans of the game.
The company has one of the hottest brands of the mobile era thanks to the popularity of its Angry Birds series. Rovio launched a new version, Angry Birds Space (pictured at top), a couple of weeks ago and got more than 10 million downloads in the first three days.
A cartoon series for TV would be a natural extension of the animated style of the games. Nick Dorra, head of animation at Rovio, said at the MIPTV conference in Cannes, France that a new animated series will debut this fall as a weekly show. The company has created 52 episodes that run about three minutes each.
An Angry Birds movie is also in the works but won’t be released for a couple of years, Dorra said. Rovio bought the animation house Kombo last June to handle the production in-house as part of its strategy to expand to an entertainment company.
GamesBeat 2012 is VentureBeat’s fourth annual conference on disruption in the video game market. This year we’re calling on speakers from the hottest mobile, social, PC, and console companies to debate new ways to stay on pace with changing consumer tastes and platforms. Join 500+ execs, investors, analysts, entrepreneurs, and press as we explore the gaming industry’s latest trends and newest monetization opportunities. The event takes place July 10-11 in San Francisco, and you can get your early-bird tickets here.
Mobile developer or publisher? VentureBeat is studying mobile marketing automation.
Fill out our 5-minute survey
, and we'll share the data with you.