Rovio is betting that it will be a long time before Angry Birds runs out of steam. This fall, the Finnish company will launch a cartoon series for fans of the game.
The company has one of the hottest brands of the mobile era thanks to the popularity of its Angry Birds series. Rovio launched a new version, Angry Birds Space (pictured at top), a couple of weeks ago and got more than 10 million downloads in the first three days.
A cartoon series for TV would be a natural extension of the animated style of the games. Nick Dorra, head of animation at Rovio, said at the MIPTV conference in Cannes, France that a new animated series will debut this fall as a weekly show. The company has created 52 episodes that run about three minutes each.
An Angry Birds movie is also in the works but won’t be released for a couple of years, Dorra said. Rovio bought the animation house Kombo last June to handle the production in-house as part of its strategy to expand to an entertainment company.
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