Yahoo-owned photo-sharing site Flickr, the property involved in a patent spat between Yahoo and Facebook, is providing its users with new editing tools and filters courtesy of online photo-editing specialist Aviary.
The Flickr photo editor, rolling out to users starting Thursday, replaces former functionality provided by the soon-to-be defunct Picnik with Aviary’s sophisticated tools for adding filters, correcting blemishes, cropping, drawing, adjusting, and otherwise enhancing images. Future updates will also support photo straightening and zooming.
The editor, which works on the web and iPad, has been optimized for speed and simplicity, Yahoo said. “Aviary has built a lot of custom integration technology for Flickr allowing for seamless embedding on the site,” a Yahoo spokesperson told VentureBeat.
Aviary’s editor is written in HTML5. That’s a big difference from where Aviary started out, as a flash based editing tool aimed mostly at the web. Since making a smart pivot towards HTML5 and building a great SDK for easy integration into mobile apps, the service has seen company has seen a big spike in usage.
Aviary offers basic editing services like cropping, rotating and the like. It also builds some fun filters, stickers and text effects into it editor. The business plan is to begin offering premium tools for an extra charge, and having its editor on Flickr is definitely a massive expansion to the company’s user base.
We should note that while Aviary’s photo-editing features will make for a pleasant addition to the Flickr experience, they’re not unique to Yahoo’s photographer community. In fact, back in January, Aviary gave Facebook users similar tools to enhance and edit their photos hosted inside the social network. Aviary also makes its tools accessible to developers for integration into their web and mobile apps.
Partner Aviary, founded in 2007, is based in New York City and has raised a total of $11 million in funding from Spark Capitol, Jeff Bezos, and Reid Hoffman.
Yahoo will gradually dole out the new photo editor to members on a rolling basis over the next few weeks.
Updated with additional reporting by Ben Popper.
VentureBeat is studying mobile marketing automation
, and we’ll share the data.