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Zynga has announced the implementation of new social elements for its hit Pictionary-esque app, Draw Something. Players can now share their masterpieces on Facebook and Twitter, as well as save drawings to the device photo library. This functionality is only available on iOS and to be added to Android at a later date.
Other new features include short messages up to 100 characters that can be attached to drawings. I wonder how many of these will say, “It’s a monocle! Please guess right I need coins lulz!”
The standard iOS “pull down to refresh” feature has been added, as has an undo button that erases the most recent stroke. Streaks have been increased from 100 to 999, allowing you to play in the same session much longer.
According to Zynga, 6 billion illustrations have been created worldwide in Draw Something, with the “most popular” words being: table, airplane, bubbles, starfish, and birthday.
VB's research team is studying mobile user acquisition...
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