Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
We’ve been reporting on a lot of very cool tech and gaming projects that have found huge success on the New York-based crowdfunding platform Kickstarter this year. The site, which never had a million dollar project before 2012, keeps breaking its own records, with the Pebble smartwatch, which has now raised more than $5 million, leading the pack.
But tech projects represent just one portion of Kickstarter’s funding base. Back in February Kickstarter co-founder Yancey Strickler said the company was on pace to distribute more funding than the $146 million given out each year by the National Endowment for the Arts.
I decided to take a look at all the successful projects funded since the beginning of 2012 to get a sense of how the startup was growing.
Based on that data, Kickstarter is on pace to raise around $300 million this year, triple what it did in 2011.
For a young startup, that means serious revenue for Kickstarter, which takes 5 percent of all successfully funded projects.
The stats aren’t actually so shocking when you go back and look at Kickstarter’s growth curve from 2011. Here is a chart the company shared when it hit 1 million backers.
While gaming and tech projects have represented the majority of the company’s multi-million dollar projects, they are not the majority of funding on the platform. As Strickler wrote in a blog post, the funding breakdown for all projects is roughly:
Film — 33%
Music — 21%
Design — 11%
Art — 6%
Publishing — 5%
Games — 5%
Technology — 5%
Theater — 4%
Food — 3%
Comics — 3%
Photography — 2%
Fashion — 1%
Dance — 1%
If big name professional filmmakers and musicians take to the platform this year in the same way that game designers have, Kickstarter funding is likely to grow even faster.
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results