If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Japanese mobile social network Gree has acquired Funzio, a fast-growing maker of hardcore mobile and social games, for $210 million.
Funzio has the rare distinction of having three games that have all garnered big audiences. Over the weekend, as we noted in our story earlier today, Funzio’s three games were all in the top 25 grossing apps on Apple’s AppStore.
Gree is a billion-dollar-plus company in Japan with more than 50 million users who play games on its mobile social network. It is in the midst of expanding into the U.S. market and plans to launch its platform in the second quarter.
Funzio calls its titles “mid-core” games that are hardcore in terms of subject matter but can appeal to a wider audience that plays for a shorter period of time. The company’s three hit games are Crime City, Modern War, and Kingdom Age. Kingdom Age got more than 1 million users in its first five days on the App Store.
Ken Chiu, chief executive of Funzio, and Anil Dharni, chief operating officer, will join Gree as senior vice presidents. Funzio executives Ram Gudavalli and Andy Keidel will join Gree as vice presidents.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results