Media

Stitcher’s Election Center app gives Obama, Romney yet another outlet

Image Credit: Becky Fiedler/Flickr
NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Stitcher, the iOS and Android radio app that is trying improve the state of non-music streaming content, has added an Election Center section to its app to keep people in the loop on the contentious 2012 U.S. elections.

Stitcher’s in-app programming already includes high-profile shows like NPR’s Fresh Air, Rush Limbaugh, CNN News, Chelsea Lately, Marc Maron, and Fox Sports. But now the application will have a section dedicated purely to the election that can keep political watchers up-to-the-minute with news and updates. News and updates will mostly come from media outlets, but there’s also a section for candidates themselves.

Notably, only the Obama campaign has signed up to issue direct updates. That said, the Romney campaign’s messages and updates will be coming soon, according to Colin Billings, Stitcher’s Director of Product.

Billings said this update shows the direction Stitcher will take in quest to make audio programming better. He said the app only offers on-demand streaming now, but the company is working on a way to let people save content for later listening, for when they don’t have access to wireless data or want to conserve battery.

“We’re trying to innovate the radio and audio space and evolve the medium,” Billings told us.

San Francisco-based Stitcher has raised about $20 million to date, with its last round totaling $10 million. Investors include New Enterprise Associates, Benchmark Capital, New Atlantic Ventures, and Ron Conway.

Take a better look at the new Election Center below:

[vb_gallery id=425199]

Pres. Obama photo: Becky Fiedler/Flickr