HzO’s waterproofing tech can save any phone from a fall in the toilet (video)

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

At the CTIA wireless conference this week, a lot of the tech advances we’re seeing are superficial and nonsensical. Not HzO, which showed off its incredible waterproofing tech to many folks tonight.

HzO provides a nanotech-engineered coating that protects phones and tablets from serious water damage, and it claims its solution is 100 times thicker than any similar water-resistant coating on the market. Its tech will soon be available for Apple and Samsung phones and tablets.

I decided to take one of its coated devices for a spin, a Samsung Android phone with its back cover removed. Watch the video above, and you’ll see me dunk the phone in water. I made sure to do it myself so there was no trickery involved. While tossing the phone in water, all I could think about was how many times I’ve heard someone say they dropped their phone in a sink, bath tub, or toilet. This could be one heck of a pre-emptive measure.

After dunking the phone without its back cover successfully with no apparent damage, I also thought about the market potential. Eventually, manufacturers like Apple and Samsung could team up with a company like HzO and make all of its phones waterproof or give consumers that option before shipping. Or, a step further, nanotech coating every major smart device could just become a standard feature we come to expect from our gadgets.

VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.