Media

Brands are seeing a greater impact with online video, says 33Across

Image Credit: Video image via Shutterstock
NOTE: GrowthBeat is less than 2 weeks out! VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and buy your tickets while they last.

Brands across multiple industries are seeing more customers respond to online video than ever before, according to the latest report from research firm 33Across.

33Across measures the consumer behavior for brands, tracking things like blog consumption, search engine usage, content sharing, video watching, and more. The latest report measures these behaviors for 80 brands across eight different categories (a.k.a. industries), including Automotive, financial services, retail, entertainment, travel, and others.

“While this report focuses on the pervasiveness of multiple social behaviors, such as blog consumption, search, and content sharing, the findings highlight unprecedented levels of video viewership and social sharing habits,” 33Across said in the report.

The industries with consumers that grab the biggest impact from online video include consumer packaged goods (46 percent), travel (42 percent), and telecom (21 percent).

For the full rundown of consumer behavior across each of the 8 industries, check out 33Across’s graphs below.

Top image via Dusit / Shutterstock


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.