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For most people, misspelling a crucial word in a promotional application wouldn’t completely ruin your career. But if the word is “America” and the promotion is for Mitt Romney’s 2012 Presidential campaign, you can be sure heads will roll.
Such is the case with a new iPhone app Romney and Co. released today called “With Mitt” that allows supporters of the Republican presidential nominee to snap photos with patriotic slogans. You can then share these photos with friends, family, and others who probably would otherwise ignore politics all together. One of these overlays contains the phrase “A Better Amercia,” with an obvious misspelling of the country’s name.
Well, an error on this scale has spurred the Internet to create a fresh breed of new memes as well as lots of ridicule and delight from users on Twitter and Facebook. Already, someone has set up a Tumblr blog dedicated to creative uses of the overlay photo feature. (We’ve displayed the most creative one we found in the image above.)
Politics aside, someone is getting fired over this screw up.