Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar
with AEG's VP of Social and Marketing on May 28th
One of the biggest concerns developers have about the mobile web revolves around monetization: How are users going to find, pay for, and shop inside a mobile web app?
Quite a few parties are working on the first problem — Facebook being one of the most recent and notable — but secure and easy ways to get money running through the mobile web haven’t been as numerous.
Today, one startup is addressing that concern with a new product that will plug into any mobile web app and give its creators a quick way to start accepting payments from users. ZooZ, the goofily named company, is launching its not-so-goofy mobile web SDK that it swears takes just minutes to plug in and start using.
ZooZ already provides tech for Android and iPhone in-app payments, and today’s announcement brings HTML5 tech into the fold, as well.
The startup’s solution can process payments for virtual as well as physical goods — a nice amenity if you’re building a fashion or shopping app, for example — and all without a merchant code or payment gateway. The ZooZ SDK also supports a range of currencies and languages from around 150 countries.
Even more important, ZooZ integrates with PayPal and a slew of credit card companies, from Visa to Diners’ Club, for two-click payments. Here’s what it looks like in action:
For developers, ZooZ transfers funds directly into the developer’s bank account, PayPal account, or a prepaid MasterCard.
In addition to ease of use for all parties involved, ZooZ has put a lot of thought into security — a must for the wide-open mobile web. The startup describes its current patent-pending security tech as being “bank-grade.”
Here’s a demo video:
ZooZ was founded in 2010 and is based in Israel. The company raised a $1.5 million seed round late last year.
Top image courtesy of violetkaipa, Shutterstock