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E3 2012: Nike+ Kinect Training brings in-depth fitness measuring to Xbox 360

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Nike’s trainers and coaches have helped Microsoft Game Studios develop a Kinect fitness game that will tap into the athletic-equipment company’s huge stable of workout products.

Regular fitness nuts may already be familiar with Nike+, a smartphone app that tracks running and other exercises. Nike+ Kinect Training will bring that concept to the Xbox’s motion-control peripheral. The gameplay looks about the same as any number of others in the genre. If you’ve played Your Shape: Fitness or The Biggest Loser, then you should know what to expect.

The sneaker company hopes to set its game apart by tying it to its already established lineup of workout products. This Kinect title will be fully integrated with the smartphone app, the Nike Fuelband (a watch-like monitoring device), and Nike Fuel (a Nike-developed universal unit of measurement).

Vice president of digital sport Stefan Olander said that the game will release this holiday season.