GamesBeat

E3 2012: Nike+ Kinect Training brings in-depth fitness measuring to Xbox 360

Nike’s trainers and coaches have helped Microsoft Game Studios develop a Kinect fitness game that will tap into the athletic-equipment company’s huge stable of workout products.

Regular fitness nuts may already be familiar with Nike+, a smartphone app that tracks running and other exercises. Nike+ Kinect Training will bring that concept to the Xbox’s motion-control peripheral. The gameplay looks about the same as any number of others in the genre. If you’ve played Your Shape: Fitness or The Biggest Loser, then you should know what to expect.

The sneaker company hopes to set its game apart by tying it to its already established lineup of workout products. This Kinect title will be fully integrated with the smartphone app, the Nike Fuelband (a watch-like monitoring device), and Nike Fuel (a Nike-developed universal unit of measurement).

Vice president of digital sport Stefan Olander said that the game will release this holiday season.


Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.