GamesBeat

Zynga focuses on simplicity with its latest social game, Ruby Blast

Zynga’s latest social game, Ruby Blast, combines the match-three action found in games like Bejeweled and Diamond Dash and mixes in a bit of mining. Gamers play as Ruby Stone, traveling the world and looking for mines full of gems. Matching and clearing rows of stones sends Ruby further into the cave where various powerups and rare items lurk.

Ruby Blast is the first Zynga title to make use of Adobe Flash 11’s Stage 3D processing effect. Stage 3D lets developers draw basic graphical power from the player’s GPU (or graphics card), allowing them to design more detailed and active animations. In Ruby Blast, Stage 3D let designers include fun explosions and special powerup effects without having to worry about browser performance.

While Ruby Blast is a step toward more technically sophisticated design for Zynga, it also embodies the company’s focus on developing simple, easy-to-play titles that appeal to a variety of players.

Ruby Blast uses both social and global leaderboards, allowing players to compete against friends or take on strangers. When playing the game on Facebook, pictures of your friends will appear as you approach their top score. This is a more goal-oriented twist on a traditional leaderboard.

Ruby Blast goes live later this week on Facebook and Zynga’s website. It is the first collaborative project between Zynga Beijing and Zynga Seattle.


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