GamesBeat

Square Enix is using a quirky game show to promote Quantum Conundrum

This post has been edited by the GamesBeat staff. Opinions by GamesBeat community writers do not necessarily reflect those of the staff.

While many publishers promote new releases with simple banners or trailers, Square Enix is going a step further with its latest title, Quantum Conundrum. SE is teaming up with production company Iam8bit to produce The Super Dimensional Quantum Learning’s Problems and Solutions Gametime Spectacular. It’s a game show, and yes, that’s the actual name.

 

Kevin Pereira, the former co-host of G4’s Attack of the Show, is the face of the program. He’ll be challenging contestants to a series of tasks based on levels in Quantum Conundrum, a new first-person puzzle game from developer Airtight Games (and Portal lead designer Kim Swift). Pereira will be joined by a puppet named Ike, who’s based on a character from QC.  

Based off of the teaser Iam8bit released today, it appears that this game show will have some pretty solid production values. We’ll have to wait for the forthcoming episodes to see what the challenges and setup will specifically look like, but so far, things look promising.

I’m digging this novel publicity approach outside of standard advertisements. It’s a smart move on Square Enix’s part to help promote a title that might otherwise not get as much attention as bigger releases. Plus, kudos to Iam8bit for continuing to be innovative in putting together creative productions for game releases (like they did with Virtua Fighter 5: Final Showdown and Rhythm Heaven: Fever). The key difference this time is that Iam8bit is using online video to get the message out, compared to its usual launch events at the Iam8bit gallery in Los Angeles, Calif.

Quantum Conundrum is currently available for PC through Steam and is coming to Xbox Live Arcade and PlayStation Network the second week of July.


Screen Shot 2014-03-25 at 2.00.11 PMGamesBeat 2014 — VentureBeat’s sixth annual event on disruption in the video game market — is coming up on Sept 15-16 in San Francisco. Purchase one of the first 50 tickets and save $400!
blog comments powered by Disqus

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat