Pre-paid wireless carrier Virgin Mobile has picked an unusual choice as its new celebrity spokesperson — Doug Pitt, the brother of hugely successful actor Brad Pitt.

In a new campaign called Fair Go Bro, Virgin Mobile Australia shows off Doug as a dorky suburban dad who drives a minivan and builds birdhouses. The goal is to show how Virgin Mobile creates fairness in the mobile space with top-notch phones at an overall cheaper price that non-celebrities can afford. For example, the company’s new U.S. iPhone offering is an incredible deal.

Watch the strange (and at times hilarious) advertisement below:

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