There’s more to running an app business than just building a cool app. Join us at MobileBeat 2012, where some of the minds behind popular apps like ESPN Mobile, Z2Live, and CBS Interactive discuss what it takes to create a thriving app business.
The Art & Science of Running Your App Business with a 360-Degree Approach
If you build it, they may not come. If you promote it, you may not retain them. If you retain them, you may never make money. Rapid industry maturation is dragging companies into an interdisciplinary battle to run their businesses effectively or get left behind. Simply put, to remain competitive, you need a skillful 360-degree approach to running an app business. And you need to be able to measure it all. Listen to a panel of some of the most successful app makers in mobile today to learn how they play to win in the hypercompetitive mobile app marketplace.
Lou Fasulo, chief operating officer, Z2Live
Michael Bayle, SVP and general manager, ESPN Mobile
Philippe Browning, VP, advertising and operations, CBS Interactive
Peter Farago, vice president of marketing, Flurry
We want to thank the industry leaders that are supporting MobileBeat 2012: W3i as Platinum Sponsor; Box as Corporate Sponsor; Flurry, Tapjoy & YouWeb as Gold Sponsors; Greystripe, Nokia Developer, LifeStreet Media, Ludei, Animoca & Sequoia Capital as Silver Sponsors; Game Insight, Apsalar, Kontagent, GREE, Nexage, Pontiflex, Swrve, Urban Airship, PayPal, Betable, Xyologic, PayOne, and Tandem as Event Sponsors; and MyPref, Scandit & PubNub as Contributing Sponsors.
Design is determining the winners in everything mobile. The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible — visually and experientially. MobileBeat 2012, taking place July 10-11 in San Francisco, is assembling the most elite minds to debate how UI/UX is transforming every aspect of the mobile economy, and where the opportunities lie. Register here.
VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.