I would only ever burn my Optimus Prime action figure if I were, let's say, freezing to death in a global ice age. Unfortunately for the children in Little Inferno, the new game from World of Goo developer 2D Boy, that's exactly the case.
Who knows what this strange video has to do with the actual game, but I'm betting the final release is about flaming toys getting revenge on selfish children. Also, if it's not about flaming-vengeance Barbies, consider that idea trademarked. I'll make it myself.