Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Microsoft Kinect–based medical software startup Jintronix has won the $50,000 top prize at Montreal’s International Startup Festival.
Jintronix, a finalist for Microsoft’s TechStars-based Kinect Accelerator, creates Windows-based games that aim to make physical therapy and rehabilitation fun and afforable. The games utilize Microsoft’s Kinect motion-tracking hardware, and we handily talked to the company before their big win.
“Physical therapy has been the same for the past four decades, and there hasn’t been much change in the types of exercises that are available to patients,” Jintronix CEO Justin Tan told VentureBeat. “The patients aren’t adhering to their regiments either because of lack of access, it’s too expensive, or it’s just boring. Our system is changing that by getting them the care they need at home.”
Since starting work on Kinect-focused games in March, the startup has developed three games focused on different kinds of physical therapy, such as balancing your body and moving and stretching your arms. Ideally, the company hopes to incorporate other types of technology in tandem with Kinect to expand its tracking capabilities in the future.
Tan conceived of the startup during his final year at MIT, after his father suffered a stroke and saw problems with rehabilitation up close. “It’s a heartbreaking experience to see patients that need to get better and struggle with it because of the state of the health-care system,” Tan said. “We want to focus on helping patients get better and making it as simple as possible.”
Tan first’s creation at MIT a proof-of-concept for motion-based physical therapy that used a the motion-sensing controller from Nintendo’s Wii console, but the company is focuses on Kincect now. Tan decided to fully realize his idea after moving back to Montreal after school, and he now works with seven other employees on the software.
Tan founded Jintronix in 2010 and is in the process of raising a seed round.
The other ISF winners are:
• Winner of Startup Stage Pitches: Openera
• Winner of Elevator Pitches: Bridge4Events.com
• Winner of the Teenagers’ Pick Award: From stage pitches: Storypanda / From tent pitches: Foodo
• Winner of the Grandmother’s Pick Award: From stage pitches: Gas Smart / From tent pitches: Jintronix
• Winner of FounderFuel Prize: Openera
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results