GamesBeat

King.com: From tournament gaming to No. 2 on Facebook (video interview)

This sponsored post is brought to you by King.com.

King.com has made a big transition in the past year, shifting from casual tournament games on the web to offering social games on Facebook.

In less than a year, King.com became the No. 2 game company on Facebook with more than 52 million monthly active users, according to AppData. Riccardo Zacconi, chief executive of King.com, says the company credits its rise to the popularity of arcade-like casual games (like Bubble Witch, pictured above) on the popular social network, which was previously dominated by Zynga’s “simulation” games.

Rather than go head-to-head against Zynga, Zacconi said the company went for the “blue ocean” of the arcade-like, tournament-style games that were fresh territory on Facebook. The strategy is working, with 3 billion King.com games being played a month.

Here’s a video interview between Zacconi and Dan “Shoe” Hsu, editor-in-chief of GamesBeat, at our recent GamesBeat 2012 conference. Zacconi also did an on-stage interview at the event with A.J. Glasser, editor of Inside Social Games.


Screen Shot 2014-03-25 at 2.00.11 PMGamesBeat 2014 — VentureBeat’s sixth annual event on disruption in the video game market — is coming up on Sept 15-16 in San Francisco. Purchase your ticket now to save $200!

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat