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Janssen Healthcare Innovation launched a mobile app today that helps people manage their medical needs.
The app, Care4Today, keeps track of patients’ prescribed treatment regimens and pushes out timely reminders about taking medication, refilling prescriptions, and making appointments. Care4Today is a secure platform and is compatible on most smartphone devices.
Janssen Healthcare Innovation is a team within the Janssen Pharmaceutical Companies of Johnson & Johnson. Clearly, there’s money to be made in encouraging people to take their prescribed drugs.
A study conducted by the New England Healthcare Institute states that over one-third of patients in the US do not take their medications properly. In addition to compromising the effectiveness of care, this phenomenon is also expensive. Poor adherence to treatment means a higher likelihood of re-hospitalization, recurring illness, and even death. The study found that among diabetes patients, those who were erratic with their treatment racked up twice as much in healthcare costs as people who followed directions.
Giving people accessible tools to manage their medical needs is an important step in healthcare reform. While this initiative may be beneficial for business, the app is not limited to Johnson & Johnson products. It allows for any kind of prescription or over-the-counter medication and even supplements. Other medication reminder apps include The Pill Phone, Medlog, Medsy, and Dosecast.
If you have to spend money on pharmaceuticals, you might as well take them properly. I wonder if this includes Flintstone vitamins.
VentureBeat’s VB Insight team is studying email marketing tools.
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