Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
As if watching TV on the couch is not tempting enough, Viggle has made it even more alluring by rewarding viewers for checking into a show from their smart device.
Since launching six months ago, the company has acquired more than one million registered users who have checked in more than 63 million times. That is a lot of Seinfeld.
In exchange for being a couch potato, users receive points that are redeemable for movie tickets and gift cards from places like Best Buy, Amazon, Fandango, iTunes, and Hulu Plus (so you can watch more TV). Users can also earn rewards by participating in real-time voting and game features while they watch.
The platform is now available for free to third-party developers. Now, networks, producers, and programmers can choose the specific content they want to use to enhance viewer engagement. Developers can create real-time polls, prediction cards, mood-o-meters, trivia, and quizzes with embedded widgets and keep all the profits generated from their app within the Viggle platform.
Viggle launched in January of 2012. It arose out of mobile media company Function(x), which went public in August of 2011 and changed its corporate name to Viggle in June of 2012. As of today, it has officially rebranded under the stock symbol (VGGL). It is based in New York.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results