There are tablets, and then there’s a gaming tablet. The Wikipad, an Android handheld that promised to be the first mobile device with a gamepad built specifically for the device, is set to launch later this year. Venturebeat recently sat down to talk with CEO James Bower and President of Sales Fraser Townley in a local design office in Thousand Oaks, Calif.

Here’s an edited version of our interview. For details on the Wikipad’s specifications, see our report from late last month.

Venturebeat: What is Wikipad, and what is the history of the company?

James Bower: Last year we (Bower, Matt Joynes, and one more founder) started thinking about what type of consumer device could make a difference. What’s something that we could do that would really get good market acceptance as well as being a game changer?

We all started getting smartphones and tablets and we’re playing games and whatnot, and it just doesn’t quite have that experience as when you’re playing with a controller. The touch experience is okay, but it doesn’t quite get you there. So we thought what can we do to take the concepts of tablets and create a much better gaming experience.

VB: When did the company get started?

JB: We officially formed the company in September. But as a team, we’ve been thinking through concepts, I would say, since back in the spring of 2011.

VB: What was the team doing back then if it wasn’t a company?

JB: Matt [Joynes], who is the chairman of the company, previously bought and sold companies. He and I partnered up on this, and he was twiddling with some of the business planning of creating a consumer device. I was involved with the restructuring of a company called Master Image, which was acquired and restructured and moved to California. That company created stereoscopic 3D for cinema and screens for tablets and smartphones.

The market dabbled in [3D in mobile devices] for a little bit. We saw LG come out with its 3D version (the LG Optimus 3D) of a phone, and the Nintendo 3DS, but there hasn’t been a tremendous market push to adopt this from a tablet and smartphone perspective. In some cases, from my standpoint frustratingly so, anyone who loves stereo sees this as a huge potential market that hasn’t really been opened yet. We see this in the television market; most TVs support stereoscopic in some form, and we see a lot of the market shifting to that.

The fact is, there’s a lot of 3D content that is still coming out. What’s different when it comes to a personal device, when you don’t have the challenges of putting glasses on that becomes a socially inhibiting event — you know, you’re not going to sit with friends and put glasses on in your house. It’s a little bit awkward. When you remove that barrier and enable stereoscopic 3D, it starts to change.

VB: So the original idea was to have the Wikipad be a stereoscopic tablet, and as time went on the 3D got pushed out?

JB: Yes, but it’s more than that. It’s the nature of how fast we can get to market with the price points that we need to get with the market research we’ve done, you know, for the first version [of the Wikipad]. [3D] is in our DNA, if you will, and in our future plans.

VB: Why the name “Wikipad? What exactly does that mean?

JB: ‘Wiki’ actually means fast [in Hawaiian], and so we were thinking about what are we going to create here? We’re going to create a tablet that’s really fast, that’s really edgy for the gaming community, and ‘wiki’ is such a representative name of what we want to be, which is a fast pad. And it’s catchy. Sometimes there’s an educational tone associated with it, and if we come out with a tablet that people may think has educational benefits as well, we start to hit a brand that’s accepted across a lot of mediums.

VB: If I’m not mistaken, you’re currently partnered with NVIDIA, as well as Gaikai. Does that mean Sony as well now, since they purchased Gaikai?

JB: Gaikai has been a great relationship for us, but we’re under NDA with Gaikai and Sony. That’s about all I can say right now, but we know what’s going on and we’re still close to the situation, and the transaction is just in the completion stage as we speak. Stay tuned.

VB: What about Sony Mobile Certification, where Playstation titles can play on some Android devices, mostly from Sony and now some select HTC smartphones?

JB: Sorry, I can’t comment.

VB: Fair enough. So you’re working with NVIDIA as well. Why go with Tegra?

JB: For a number of reasons — a few secret ones that I can’t talk about, and a few that I can. When it comes to a brand of processor that is close to the hearts of gamers, NVIDIA has been there a long time. They have a very good, integral brand; they have a very good relationship to content, and content is key for us, as it relates to our product. So there are a lot of advantages to Tegra as it relates to gameplay. They’ve been working on a lot of things behind the scenes that they haven’t talked about regarding gameplay. They also were one of the front-runners in the development of stereoscopic 3D support, integrating their 3D vision capabilities into the Tegra processor as well. So it became much more of a turnkey easy solution for our future as we look at stereoscopic 3D.

VB: So you’ll be working with them for 3D support?

JB: Yes.

VB: Is the 3D display, which is coming in the future, going to be similar to the Nintendo 3DS?

JB: In concept, yes, as far as what the experience is. But going from a smaller screen to a screen that is much larger for that kind of experience is quite exciting.

VB: That makes sense, since the 3D effect is based on the distance from the display and the relative size of it. Let’s talk a bit about the current model; you’re making the tablet and the controller, and they’re selling together, or separately?

JB: Together.

VB: But why make both? Why not just make a controller that works with any tablet?

Fraser Townley: Because, strategically, we’ve developed the tablet and controller in conjunction so that they work together. We’re not an accessory company, we’re a tablet company, and we’re making a console tablet. Down the line there may be other accessories that we make for the tablet.

JB: It’s a unique differentiator for us, and we’ve built patents around the concept as well, so it’s a distinct advantage we have in the market compared to other tablets.

VB: But do you have plans to build other types of controllers at this point, or is that way down the line?

JB: We have other products in the mix, but it’s too early to enable others at this point.

FT: Can I clarify one of the points we made? Because you asked if we have other controllers — are you talking about other controllers for our tablet, or controllers for others’ tablets?

VB: Let’s say both.

FT: Right, because we do have plans for utilizing this controller, or variants of this controller, to do other things. But we don’t have plans to make this controller for other tablets.

VB: Okay, what other things could it be used for?

JB: Remote control vehicles.

VB: Interesting…

FT: Domestic drones. (Jokingly)

JB: It’s more than just games.

VB: Obviously this isn’t the final build, but do you plan on having the Wikipad and controller as a single piece, or two separate pieces?

JB: A tremendous number of people buy tablets for work, or for school, or for other purposes like reading, or for whatever it may be, who want to use it for playing games as well. And they’re able to play these games, and most of them are casual games. But we’re finding that it’s a limiting experience when they’re using touch. Adding this as an accessory still enables people to carry it around in a light thin case and do their normal business and work hard; then when they come home they simply attach the controller, which allows them to play hard. That’s actually one of our tag lines: work hard, play hard. So it really enables a modular experience, where they can use the tablet for everything they would like to use it for, plus a higher-end gaming experience. Not everyone is going to want to have a game controller attached when they’re giving a board room presentation.

VB: We spoke earlier about the controller, how it has a number of layers for stability and firmness and a rather large cavity. Will there be a battery pack in the controller?

FT: We have plans for it on the roadmap, because there is space within the cavities. It won’t be available at launch, but we will have one as a later accessory. But in both models, you can connect the controller directly to a power connector [so the Wikipad can charge while playing games].

VB: And is there a speaker grill?

FT: It is a speaker grill. We’re using sound boards. So we’ve got stereo speakers on the back of the tablet, and the sound ports come through and push out…

VB: So you have it funneling through so the acoustics bounce off the inside and push out the front of the grill?

FT: That’s correct.

JB: It also reduces the weight of the controller.

FT: And minimizes power consumption.

VB: And if it’s done right, it will actually amplify the sound coming from the stereo speakers as well.

FT: Sure, correct.

JB: Speaking of sound, that’s a unique function…

FT: A unique function of the product. That lip (pointing to the plastic lip square on the back of the Wikipad) was designed for … you wouldn’t do that with an iPad. It’s ergonomically comfortable to grip, in portrait, landscape, right handed, left handed, it doesn’t matter. It also acts as a guide for setting [the controller] up. It also lifts the tablet off a hard surface and amplifies the sound.

VB: So the sound actually bounces off instead of being muffled by a desk or table like most tablets or smartphones.

JB: That’s one of the reasons we designed it the way we did, so people would be comfortable holding it no matter what they’re doing, whether they’re reading or playing or if it’s just on a table.

Townley plays a song to show the quality of sound off a table.

See? It actually sounds better on a flat surface than holding it up in the air.

VB: There are a few products I know of that do that, like the Razer Mako speakers. It also means that the audio will sound differently depending on the surface, which is both a good and a bad thing, but in either case users will hear it. The few smartphones I’ve seen using this sort of technology haven’t implemented it well, though it’s a brilliant idea. Let’s jump back to 3D for a second. When the Wikipad was first revealed, it had 3D, and now it doesn’t. Can you talk a bit about that?

JB: When we were designing it, we had the ability to come out with the 3D screen in [the 7″ tablet] format as a concept, which worked great. When we decided to shift gears and move to the NVIDIA platform and create one of the best tablets we could…shifting those gears and going from [January] CES and going to this whole new platform…there hasn’t been enough time to completely develop a new platform to stereoscopic 3D. So it is in the works, and it will be in the future, but right now hitting the right price points and everything to where the market is today, you know, we just made the decision to launch with the 2D version.

Going from this [pointing to the original 7″ tablet design] to the thinnest, lightest, and one of the best tablets and the market with the time to get it to market didn’t enable us to include stereo as well. But we’ll get there.

TF: We asked [retailers], if we had to lose something, what would it be? And it was unanimous. The retailers were interested in stocking our product, a 3D product with a console controller. And when we asked the question ‘okay, something’s gotta give,’ 3D was unanimous. Keep the controller.

VB: What about the price? Back at CES the Wikipad was announced to ship for $250. Has the price changed?

TF: Yes, $250 was for an 8″ product, coming out of China with an AM-Logic ARM processor, single-core. So we’ve stepped up with this product. First of all, the componentry in here are at a much higher standard, a much higher level.

JB: And we’ve moved up to all mobile phone components. And this is an IPS screen. The original display didn’t have IPS, and that adds a significant cost. We’re not officially announcing the retail price yet. We’re going to leave that up to our retailers to make those official announcements.