Facebook announced today that over 150 million people are using its App Center. The social network also grabbed 30 million more gamers in the last year, bringing its gaming community to 235 million.
Facebook officially rolled the App Center out to all of its users in early July. Initially it launched with 600 apps, available in the U.S., Australia, Canada, India, Ireland, New Zealand, South Africa, and the U.K. You can access the App Center from both the Facebook website as well as its iOS and Android apps. Facebook doesn’t support downloading from the store; it simply acts as a listing for apps that are sold on entities such as Google Play and third-party marketplaces.
The App Center has room to grow. Facebook has 955 million users, meaning only 15 percent of its community is taking advantage of the App Center, and only 24 percent are playing games on its platform. The social network says those who download from the App Center are 35 percent more likely to return to the app the next day, and are 17 percent more likely to return to the app within the week.
The center is also attracting 2.4 times the downloads that the “original dashboard” where games and apps were marketed.
Our upcoming GrowthBeat event — August 5-6 in San Francisco — is exploring the data, apps, and science of successful marketing. Get the scoop here, and grab your tickets before they're gone!