NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
DirecTV and Sony have come to a new agreement to bring the NFL Sunday Ticket programming package to PlayStation 3 owners this season.
The satellite TV provider first offered a deal to bring the pro football package to the console last season as an extension of its regular $199 programming. However, anyone that wasn’t able to get DirecTV service was eligible to sign up for Sunday Ticket. Much like last year, DirecTV isn’t expected to verify whether you’re unable to get the package through a DirecTV provider — leaving cord-cutters free to get live streaming NFL games.
NFL Sunday Ticket costs $300, which is $40 less than last year. The one big difference is that DirecTV is requiring the full amount upfront, which I doubt will defer many cord cutters. The availability of live sports content is what keeps most people paying for their expensive cable or satellite TV service, and this is especially true of the NFL. If that price is still too high, NBC is live streaming some NFL games for free via its website, regardless of if you’re a regular cable subscriber.
The Sunday Ticket app will be available to download on the PlayStation Store on Tuesday. Let us know you plan on taking advantage of the offer in our comment section below.