GamesBeat Sexually explicit game gets the boot from Steam’s Greenlight service — the developer speaks out September 4, 2012 4:22 PM Jeff Grubb Steam’s Greenlight project isn’t even a week old, yet it’s already embroiled in a bit of a sex scandal. Greenlight lets PC gamers have say in which indie games make it onto the Steam digital-distribution service, owned by developer Valve. Users can browse through submissions and weigh in on whether they deserve to have a presence in the online store. Considering that Steam is nearly synonymous with PC gaming these days, that can only help a title’s potential sales. That brings us to an erotic “light strategy” game called Seduce Me. It’s an adult title that’s about…well, I’ll let its creator explain: “You are visiting a celebrity socialite’s holiday home and are trying to become involved with one of the women there,” developer Miriam Bellard told GamesBeat in an interview. “To win — which you can do with one of four main characters — you must maximise both attraction and intimacy points with her. The gameplay is based on card games and board games, with a dose of RPG [role-playing game] thrown in.” Developer No Reply Games submitted Seduce Me on the first day of the Greenlight program, but Valve removed it almost immediately. Bellard and her partner Andrejs Skuja said that Valve informed them that it violated Greenlight’s terms of service and that Valve removed it for offensive content or violating copyright. Everyone was within their rights here. Valve has every reason to curate and cut out content that it thinks is offensive. After all, it would be a shame if Steam suddenly became the Internet’s greatest resource for violent games about white supremacy. It’s just that sex isn’t white supremacy, and it seems exactly antithetical to the purpose of the Greenlight project to remove the user’s opinion just because the game features pictures of sex. Although, maybe Valve doesn’t oppose the act of sex and instead believes the game objectifies women. “I don’t think that the game objectifies women,” Bellard said. “The screenshots, taken by themselves, out of context of the actual game itself, could be said to objectify women, because in this context all we see of the women is what is sexually desirable. However, in the game itself, I have made an effort to give the women both a personality and a voice. In the game itself the women are more than just their bodies.” Regardless, that anti-objectifying stance would be suddenly inconsistent with some of the other products on Steam that fail to take an evolved position on the female gender (this is a thinly veiled reference to Duke Nukem Forever). Steam is the primary online-retail portal for PC games. It puts a product at a disadvantage if it isn’t available on the service. Previously, indie devs had to convince a small group within Valve that a game was worthy of the Steam community. The implicit promise of the Greenlight project was that no matter how weird, indie games would have a chance at making it if enough members bought into the pitch. “Steam has never been a leading destination for erotic material,” Valve’s director of marketing, Doug Lombardi told Kotaku. “Greenlight doesn’t aim to change that.” It’s possible that Valve’s primary issue is that Seduce Me is about the pursuit of sex (we’ve contacted Valve to determine the specifics about the removal of Seduce Me, but we’ve yet to hear back about these details). The company is well within its rights to block anything it doesn’t think is in its best interests, but this comes off as a bit unfair. It’s difficult to find an audience on PC without also having a place on Steam, and Seduce Me won’t have that opportunity because some unseen process declared it to be offensive. If nothing else, this incident is an example of how inadequate the word “offensive” is. Everything is offensive to someone. If Valve truly wished to keep offensive content off Steam, then Steam would have no content. In the end, this erotic game seems no more harmful than any of the adult romance novels that have their own section at any grocery store, although Bellard takes a slight issue with that comparison. “Having read a few of those books — one of my friends at high school used to sneak them out from under her mother’s bed for us — I hope that the biggest difference is that people think our writing is better,” Bellard said. Seduce Me will be available in November on the game’s official website. Marketing technologist? We're studying the big marketing clouds. Fill out our 5-minute survey, and we'll share the data with you.