Latest Kindle tablets push Amazon’s stock to a new high

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

At a press conference in Los Angeles today, Amazon laid out its ambitious new plans for its successful line of Kindle e-readers and tablets.

And investors liked what they saw, rallying to push Amazon’s stock to its highest-ever price of $252.70. The event caps off a good run for Amazon’s stock, which has climbed 45 percent this year.

Why the surge? It’s likely that investors bought into Amazon CEO Jeff Bezo’s Kindle device strategy. “We want to make money when people use our devices, not when they buy our devices,” Bezos said during today’s press conference.

So far the strategy has been an effective one, allowing Amazon’s Kindle Fire to claim 22 percent of the tablet market since last year. That trend is likely to continue with the latest set of Kindle Fire tablets, which improve on the formula heralded by the original.

VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.