Mobile

Uber drives into the Rockies with Denver launch

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People in the Mile High City can now electronically hail an Uber. The smartphone-friendly car-service company made its official Denver debut Friday.

San Francisco-based Uber makes mobile applications for requesting and paying for private car service in more than a dozen markets in the U.S. and the U.K. The on-demand service also provides more affordable hybrid car pick-ups and taxi rides in some cities.

Denver marks Uber’s first attempt at offering service to people in the Mountain West region. The company currently has a strong bi-coastal presence with operations in San Francisco, Los Angeles, San Diego, New York, and Boston.

“It became clear that there is momentum building in the Mile High city with a rapidly expanding tech industry, and an urbanization of the downtown core. A perfect opportunity for transportation innovation,” the company said in a blog post. “We’re excited to be a part of Denver’s urban transformation.”

Photo credit: casey.reynolds/Flickr