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The television market isn’t doing so well … again.
According to a new quarterly report from NPD DisplaySearch, worldwide TV shipments dropped 8 percent from 51.6 million units compared to the same quarter last year. To breakdown the display types, LCD/LED TVs accounted for the bulk of shipments (85.5 percent), followed by old school CRTs (8.4 percent) and plasma (6.1 percent).
The largest regional decline in demand for TVs came from Japan, which experienced a 77 percent year-over-year decrease. Overall developed markets experienced a 23 percent decline year-over-year. The only area of growing demand came from China, which had a 6 percent increase in TV shipments.
The research firm attributed several possible explanations for the decline in shipments, which include poor economic conditions and less demand for CRT sets. The biggest factor could be that pricing for LCD televisions isn’t dropping low enough despite newer models coming out. (So basically, TVs are too expensive right now.) I’m guessing that the availability of TV content on other devices is also contributing to the loss in demand for regular TV sets, especially since streaming video viewing is up for the quarter.
LCD TVs, in particular, actually experienced its first ever decline of 2 percent for the quarter, but demand for units 40 inches or larger actually rose, according to the report. That isn’t much of a surprise, as screen size is usually the main factor for most people when buying a new TV.
Despite all the doom and gloom, at least one manufacturers came out ahead. Samsung led the pack with 28.5 percent of the TV market revenue share. Sony, Panasonic, and Sharp all experienced 32 percent to 33 percent decline in market share compared to the same quarter last year.