Mobile

Vevo’s mobile traffic up 463% since July of last year

Music video company Vevo continues to experience its fastest growth on mobile.

The service accumulated more than 1.3 billion streams from mobile devices in the second quarter of 2012. Vevo grew its monthly mobile active users by 33 percent sequentially to 5 million people. The company has also witnessed a total of 18 million downloads to date of its smartphone and tablet apps, according to data published this morning.

Tuesday, the independent music video company, created in partnership with Universal Music Group, Sony Music Entertainment, and the Abu Dhabi Media Company, released a quarterly report highlighting viewership activities.

The report cites some of Vevo’s most impressive statistics. The company said that 103 million music videos are watched on any given day, and that 40 billion music videos were watched globally through its service between July 2011 and July 2012.

The service averaged 429 million monthly viewers during the second quarter of 2012, an increase of 5 percent from the same time last year. It also increased monthly video streams in the same period by 9.6 percent, averaging 3.2 billion streams during Q2, according to the report.

Mobile, however, remains Vevo’s most promising star.

The company said that mobile traffic was up 463 percent year-over-year, and that mobile traffic nearly doubled between the first and second quarter of this year. Vevo counted more than 450 million mobile video streams in June. Mobile users are also now watching an average of 15 videos each month, according to the report.

The YouTube partner is racking up the mobile video views through dedicated applications for iPhone, iPad, Android, Windows Phone 7, and BlackBerry Playbook, and through YouTube’s Android app. Vevo’s service also works in mobile web browsers.

In case you’re wondering, and we know some of you are, Carly Rae Jepsen’s “Call Me Maybe” was the top music video during the second quarter. The inescapable track racked up 125 million views during the three-month period.

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Photo credit: Sean Molin Photography/Flickr


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